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Consumer market
Massager Chestnut may be targeted to one of the
several specific consumer markets or it may be marketed as
a general stress-relief device. It has a large market potential.
Hand problems
The market of massaging devices has been growing in recent years and it is
expected to grow even more as the "baby-boomer" generation becomes more
active in buying home healthcare related products.
Massage of hands, specifically the reflex massage of hand, is still a relatively
undeveloped niche of the massaging devices market.
Here is some statistical data on some of the potential consumer markets for
Massager Chestnut in the United States gathered mostly from federal
government web-sites:
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persons with hand movement problems
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one million of recorded occupational hand injuries per year,
most of which require physical rehabilitation therapy
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persons recovering after stroke, usually with some form of hand problem
(paralysis, loss of sensitivity, etc.)
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currently 4.7 million stroke survivors and approximately half a million
new stroke survivors each year
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older persons seeking to relieve "numb hands" or "cold hands" problems
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huge baby-boomer market of 78 million people
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persons using computers at work (prevention of Carpal Tunnel Syndrome,
stress relief)
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77 million persons as of 2003
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Massager Chestnut may be used for prevention of repetitive strain injuries,
which, according to the U.S. Department of Labor, Occupational Safety and
Health Administration (OSHA), are the nation's most common and costly
occupational health problem, affecting hundreds of thousands of American
workers, and costing more than 20 billion dollars a year in workers
compensation.
Stress
Massager Chestnut may be marketed as a very inexpensive, natural
device for relieving stress.
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